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Social Media Marketing

Social media marketing refers to business activity on social media platforms which contributes to marketing objectives such as brand awareness, website traffic, and customer acquisition. Whether it’s tagging a friend in an Instagram post or retweeting something to their audience, content that is highly relevant and visually attractive is likely to receive high engagement and shares. Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors.

Social Media Channels

What is the most effective social media channel? There’s no straightforward answer to this, and social media marketing isn’t a one-size-fits-all solution. Different social media channels generate better results than others for certain business objectives, and the content published will also vary depending on these factors.

Social Media Objectives

you can’t plan which channels to use or what kind of content to produce until you determine your business objectives. i.e what do you want your social media marketing to achieve? These objectives will naturally vary business to business, plateform to platform which is why there isn’t a blanket answer for ‘what works best’.

Social Media Audience

Just as it’s important to outline why you’re using social media marketing, you also need to clarify who you’re trying to reach. This will help to determine which social channels will be most effective for your objectives. Depending who your target demographic is, you might decide to prioritise a certain social network over another.

Social Media Content

Now comes the more creative part – deciding what type of content will best achieve your objectives on each social network. This may vary depending on resources, but predominantly involves weighing up, Photos, Video’s, Graphics, Articles, etc. It’s hard to know where to start, so try and think about your target audience.