A 404 error means that when a search engine attempted to display a page nothing was returned by the server. Sites can encounter 404 errors in a variety of ways. A page that used to exist was removed but it is still listed in the Sitemap, one of the webpages on the site links to the removed page, or there is a typo in the link that points it to a page that has never existed before.Google does not like links or embedded content that produces 404 errors or otherwise can’t be accessed by the crawler.Most search engines assume a 404 error means the page is either outdated or not updated properly, and are signals to Google that the site might not be the highest quality.You should try to avoid having content that leads to a dead or unresponsive page.If you have embedded content, all of that content should be live and readable by search engines.
We Can Make Your SEO Strategy a Winner: Web surfers are using multiple search engines to find what they need, so your SEO strategy must include the search queries that your particular audience is using. The SEO methods that we use encompass the three major search engines, Bing, Yahoo and Google. Our experts use a combination of search engine algorithms and history of keyword terms and phrases that are related to your industry. Of course, SEO isn’t all about using the right keywords, there is a technical side to it, known as on-page and off-page SEO. Search engines care about your web design/architecture, website speed, content and inbound/outbound links. The SEO specialists at DigiScream Consulting will analyze all aspects of your website to ensure that search engines find it favorable. We only use white-hat SEO methods, which safeguards you from being penalized by search engines, resulting to lowered rankings. To have a winning SEO strategy for your website, give DigiScream Consulting a call today! Want to know more about SEO? We like to Educate our clients also. Check out our SEO 101 page.