Marketing Automation

Marketing Automation is the lifeblood of a successful marketing campaign.

Every time you generate a lead, marketing automation (MA) goes to work.  It puts your entire sales process on autopilot, helping you close more sales and make more money.

MA moves the lead data into your CRM so you can follow up with the lead later. MA reaches out to the lead to make sure they feel welcome. MA also keeps in touch with the lead to continually sell your product or service, keeping the lead warm, raising interest and, ultimately, closing the sale. Many of our clients put their sales on autopilot, closing deals without ever even talking to the customer.

When you think of MA, don’t just think of email. Our comprehensive journeys include all available channels, including email, SMS text, social messaging, telephony, CRM integration, Whatsapp and much more.Evans Marketing Automation is powered by more than two decades of communication and automation experience. Our marketing automation has been deployed for a broad portfolio of clients, ranging from local small businesses to Fortune 500 corporations. 

For your small business, our staff of professional, experienced content writers, developers and automation experts understand how optimizing every touchpoint for engagement leads to a better experience for your customers and, ultimately, more revenue for your business.

For your large business or corporation, professional-grade automation reduces time-to-market and frees up your staff for other revenue-generating tasks. We can work directly with your in-house teams to deploy optimized automated multi-channel communications that easily connect to and integrate with your existing systems. 

If you’re an agency, our services allow you to complete your value-add offerings with world-class automation and email expertise. Our more than 20 years of in-house and agency experience give us the knowledge, skills and unique perspectives that your clients demand.Our integrated multi-channel approach includes automation expertise in email, SMS, CRM, chatbots, Facebook Messenger, Whatsapp and many more.Imagine if your Facebook Lead Ad leads automatically received an email in response to their interest.  Just as they open the email to read it, an SMS text reinforcing the offer appears. When they contact you, their entire profile is already populated in your CRM — no matter what CRM you use — so you can greet them personally and deliver a tailored sales pitch.  After you speak with the lead, they automatically receive an email, SMS or both… further nurturing them and closing the sale. 

It sounds like the business flow of the future, but it’s what we do every single day.

COLLABORATE

Expert analysts elicit requirements to develop the most perfect fit for your needs. Before anything gets built, you'll get an end-to-end journey proposal with details of every touchpoint.

BUILD & DEPLOY

Once the proposed journey is approved, we'll build the communications and automations. We can build in your existing automation platform, or in our own to save time and money. You always get final review.

MONITOR & OPTIMIZE

The process doesn't stop when your automations go live. We'll constantly monitor performance and make any tweaks necessary to improve engagement.